I post very little about my career. This is first because of the nature of my employer and also because my commute sucks away just about any free time I have.
I’m a communicator; a professional talker. Basically, I put..words together to help my…co-worker’s messages be…good. 😉
My dream, is to work in marketing and public relations. And for whom? The craft beer industry, of course! From my earliest home brewing memories, I knew that I wanted to some day work in the beer industry. I didn’t know what that looked like or how it would work out. I always held onto that dream. A dream is only as real as what you do while you’re not dreaming it, however. I dreamed away years watching my actual job get further and further away from my target.
A local marketing company with which I’ve been developing a relationship sent me a tweet the other day with a URL:
@ThinkandDrive Thinking about heading back to school? http://chronicle.com/blogs/bottomline/for-portland-state-u-beer-is-just-business/
At first, I assumed their Twitter account had been hacked and this was some sort of TweetSpam. But I checked their account and it was the only tweet like it. I went ahead and visited the link and my brain has been abuzz ever since.
Portland State University (The other PSU) is launching an online certificate program in The Business of Craft Brewing this fall. The four class program (with an optional weekend in sunny Portland around Memorial Day 2014) will cover more than just “how beer is made”. There are classes to cover packaging, taxation, regulation, marketing strategy, financials and accounting, to name a few topics.
They say students will leave the program with an investor-ready business plan to open a craft beverage enterprise. I figure it will at least give me a holistic view of the indistry so I can begin making in-roads somewhere in the craft beer industry or the background to launch my own. Hmmm, I’ve been thinking Harford County needs a new brewpub anyhow.
So, I’ve registered. I’m committed. No going back.
I can’t wait for October!